Team-startup

What is Growth Hacking?

Team-startup

Startups are a great job search center. When a company begins to form, it is normal that little by little it is gaining momentum and has to expand looking for more people for certain jobs and new opportunities to create.

To find the meaning of “Growth Hacking,” we must go into 2010, when Sean Ellis first spoke of this in an article. The reason for using this word comes from Sean’s frustration at wanting to find a person who could do his job.

Grow, grow and grow

Sean had helped a large number of Internet startups get growth, and even some had come out public. He had become the boy to whom all the companies came when they wanted to increase their user base, and in return he received money and shares for his services. Eventually, he was faced with the need for another person to do his job, but here the problems began.

While searching for his ideal candidate, he received résumés that were good, but that were not relevant. People had marketing careers and experience, but they still lacked something. The strategies that Sean continued in his work were not the typical ones taught at the university, and if he gave the job, that person would not fit what was needed.

A person who has studied marketing has a very broad focus, and his skill set is very valuable, but in an early-stage startup, they are not needed. In this first phase you do not need anyone who manages a marketing team or commercials, you only need one thing: to grow.

Startup-analytics

2 different profiles

A growth hacker is not a substitute for the traditional marketing expert, nor is it better, it’s just different. Sean asked for marketing experts and got them, which is why he wrote the article “Find a growth hacker for your startup”. A growth hacker is a person whose sole goal is to grow.

Every decision a growth hacker makes is going to grow. Of course, people who work in marketing care about growth, but not in the same way. This absolute focus on growth has led to the emergence of different methods, tools and practices that simply do not exist in the traditional marketing repertoire. As time goes by, the difference between the two disciplines becomes more noticeable.

Internet changes everything

For thousands of years, a product has always been a physical asset, but now they are invisible bits that take the form of a software product. This transition is responsible for the new era of growth hackers. The Internet has given a new product to the world and also requires a new way of thinking.

For the first time, a product can create its own adoption. Facebook lets you share your product with other friends to make your experience on your platform even better. Dropbox gives you free storage if you invite a friend. A product like a sofa or a bottle of water can not do this.

The Internet has also redefined distribution. Now we have search engines that give us a way to digital business. Thanks to SEO, we can be found by people who are interested. We have gone from having highways and roads that take us to certain parts of the world to Internet paths that lead us to an even more extensive universe.

Digital business is a world completely apart from what we are used to seeing. Few resources are needed to grow in ways that are alternative to traditional, and that is why the skills needed change and everything is redefined. Marketing people have to learn how to work with APIs and engineers have to learn how to create a good user experience with the product.

Alcohol affect

How does alcohol affect your body?

Alcohol affect

We are in dates full of celebrations of all kinds. During Christmas we usually go out more and attend more parties, which usually results in an increase in food consumption and, above all, alcohol. We know that we must control ourselves, but do we really know how this substance affects our body?

This last day of the year, here in Xombit, we will tell you some of the most important effects that alcohol causes in your body. In this way, you may think twice before you have a drink tonight.

The liver, the most affected

This organ is undoubtedly the most seriously affected by excessive consumption of alcohol. Diseases such as cirrhosis or hepatitis are well known to most people, but there are many others. Inflammations, fibrosis and fatty liver are not so well known examples.

In addition, the typical nausea, vomiting and headaches are just signs of the hard metabolic work that our liver has to perform after “bathing” it in alcohol. So, respect it.

The brain, inhibited

A large amount of this substance may even inhibit what we know as executive functions. These are made by the frontal structures of our brain, and are of vital importance. By not being able to act, we tend to perform dangerous activities and our attention falls. This is the responsible process that, as they say, “everything gives us equal”.

In addition, our motor capacities are also diminished, and our reaction rate decreases a lot. This is why taking the car having drunk is practically synonymous with accident.

As we told you some time ago, alcohol also prevents the memories from being fixed, which translates into large gaps the next morning.

The heart, another injured

The main effects of alcohol on our heart are an acceleration of the pulse and in general an increase in cardiac activity. These changes can lead to disorders such as arrhythmias or cardiomyopathies.

In addition, it can produce a sensation of tiredness, motivated by the reduction of the level of sugars in blood, which can lead to dizziness and even fainting.

Therefore, and considering that these are just some of the effects, be careful and moderate the consumption of alcohol during these dates. In this way, there will be nothing to regret at the end of the night.

Walmart

Walmart buys Jet.com to compete against Amazon

Walmart

The American company Walmart has been trying to compete against the great leaders of the technology market for some time. To his attempt to fight against Apple Pay launching his own method of payment, Walmart Pay, now we must add his new objective: Amazon. And is that just confirmed the purchase of Jet.com by Walmart, which means a great movement in the online market.

Walmart has acquired Jet.com in exchange for $ 3 billion in cash and $ 300 million worth of shares, according to El País. The US company has done so with a startup of just 2 years of life that has achieved great achievements during this time. However, for the agreement to be closed, approval by the regulatory authorities is still necessary.

Jet.com, created by Marc Lore, has become one of the great tricks in e-commerce thanks to its low prices. After the sale to Walmart, Lore manages to position itself as head of the American giant distributor.

On the other hand, Walmart has issued a statement explaining the details of this acquisition, with the aim also to specify that both companies will remain independent. However, “they will leverage the innovative technology solutions of both companies to develop new offerings that help customers save time and money.”

Jet.com

With this new purchase Walmart ensures a great place in the online shopping market, led untouchably by Amazon. Although Walmart is the world’s largest retailer, its status in e-commerce was not good. Now, with this purchase they will try to improve their position and deal with Amazon, something that seems very difficult.

To understand the great difference that currently exists between the two companies, only one detail is needed: Walmart’s e-commerce volume amounts to 14 billion dollars, while Amazon’s volume goes up to 100 billion dollars.

This business, however, is very risky for critics, who stress the fact that Jet.com only has 2 years of development. Do you think Walmart risks competing against Amazon with such a young company?

Twitter

Twitter is considered to allow the editing of tweets in 2017

Twitter

2016 has been a tough year for Twitter, a social network that has seen how the interest of its users declined. The company tried to fix it by inserting some changes such as the possibility to publish longer tweets, something highly demanded by the users, or the recent function that allows to broadcast live video in 360 degrees, also available already in Periscope.

However, 2016 was the year Twitter was about to be sold to companies like Google, Salesforce.com or Disney. This interest on the part of big companies caused a rise of up to 21% of the values ​​of Twitter in the stock market, but later they fell again when the companies previously quoted left the negotiation for the purchase of the social network of microblogging.

Not to think too much about the obstacles encountered in 2016, Twitter has already put to work on the improvements you can apply to the social network for next year. It seems that at last users can finally enjoy one of the most requested tools: editing tweets. In fact, everything indicates that the company is working to enable this function in 2017.

Jack Dorsey, CEO of Twitter, was confirmed. Dorsey has used the social network to ask users what aspects they want the social network to improve or add in 2017. The answers have not been waiting and said tweet in question already has more than 6,300 comments.

A large part of all these answers centered on a clear desire, the possibility of editing tweets. Dorsey is aware that this is one of the most necessary functions in the social network and stated in a comment that the social network is already working on this option. “One form of editing is definitely needed,” said the company’s CEO. In addition, he announced that this feature will be available to all users.

It seems that Twitter is already thinking about the best way to add the edition of tweets in the next year without this affecting the operation of the social network. Do you think editing would be a good idea?

apple 2017

Apple to cut iPhone production 10% during early 2017

apple 2017

One of the most important technology launches of this year took place on September 7. Apple unveiled its new iPhone 7 and iPhone 7 Plus that were undoubtedly among the most anticipated smartphones of 2016. Reactions were not long expected and while loyal followers of the Cupertino company praised the new terminals, the most critical made special Emphasis on overvaluing them.

Apple said it was not going to report data on the sales figures of the new smartphones, so it was the companies in charge of manufacturing the components that reported that sales of the iPhone 7 exceeded expectations set by Apple. Since Cupertino rubbed their hands after the failure of Samsung and Galaxy Note 7. However, the iPhone 7 has failed to convince users of the Samsung terminal.

Finally, it seems that the sales figures for the iPhone 7 have not been as expected by the company and Apple has decided to reduce the production of the terminal for a certain time, pending the interest of buyers to grow again. The leader of this exclusive has been the Asian Nikkei, who has said that Apple will reduce production by 10% during the first three months of 2017.

iPhone-7

According to this medium, Apple already reduced the production of its smartphones during the first quarter of 2016 after accumulating much inventory of the iPhone 6S. Now Apple has decided to repeat the strategy because, as Nikkei reports, “information on the latest models and global sales suggests cutbacks in both 7 and 7 Plus manufacturing next quarter.”

Reduced production of Apple smartphones contrasts with the success of its AirPods headphones, so the company will have to increase its manufacturing to meet the demand of users. According to DigiTimes, the sale of these headphones has grown tremendously during the end of 2016 and the manufacturer, Inventec, has had to increase the capacity of its factories to meet this demand.

It seems that Apple will start 2017 with successes and “failures”, waiting to see what will happen next year. Do you think that the new products of the company will bring back the innovation that characterizes you?