One of the most important technology launches of this year took place on September 7. Apple unveiled its new iPhone 7 and iPhone 7 Plus that were undoubtedly among the most anticipated smartphones of 2016. Reactions were not long expected and while loyal followers of the Cupertino company praised the new terminals, the most critical made special Emphasis on overvaluing them.
Apple said it was not going to report data on the sales figures of the new smartphones, so it was the companies in charge of manufacturing the components that reported that sales of the iPhone 7 exceeded expectations set by Apple. Since Cupertino rubbed their hands after the failure of Samsung and Galaxy Note 7. However, the iPhone 7 has failed to convince users of the Samsung terminal.
Finally, it seems that the sales figures for the iPhone 7 have not been as expected by the company and Apple has decided to reduce the production of the terminal for a certain time, pending the interest of buyers to grow again. The leader of this exclusive has been the Asian Nikkei, who has said that Apple will reduce production by 10% during the first three months of 2017.
According to this medium, Apple already reduced the production of its smartphones during the first quarter of 2016 after accumulating much inventory of the iPhone 6S. Now Apple has decided to repeat the strategy because, as Nikkei reports, “information on the latest models and global sales suggests cutbacks in both 7 and 7 Plus manufacturing next quarter.”
Reduced production of Apple smartphones contrasts with the success of its AirPods headphones, so the company will have to increase its manufacturing to meet the demand of users. According to DigiTimes, the sale of these headphones has grown tremendously during the end of 2016 and the manufacturer, Inventec, has had to increase the capacity of its factories to meet this demand.
It seems that Apple will start 2017 with successes and “failures”, waiting to see what will happen next year. Do you think that the new products of the company will bring back the innovation that characterizes you?