Startups are a great job search center. When a company begins to form, it is normal that little by little it is gaining momentum and has to expand looking for more people for certain jobs and new opportunities to create.
To find the meaning of “Growth Hacking,” we must go into 2010, when Sean Ellis first spoke of this in an article. The reason for using this word comes from Sean’s frustration at wanting to find a person who could do his job.
Grow, grow and grow
Sean had helped a large number of Internet startups get growth, and even some had come out public. He had become the boy to whom all the companies came when they wanted to increase their user base, and in return he received money and shares for his services. Eventually, he was faced with the need for another person to do his job, but here the problems began.
While searching for his ideal candidate, he received résumés that were good, but that were not relevant. People had marketing careers and experience, but they still lacked something. The strategies that Sean continued in his work were not the typical ones taught at the university, and if he gave the job, that person would not fit what was needed.
A person who has studied marketing has a very broad focus, and his skill set is very valuable, but in an early-stage startup, they are not needed. In this first phase you do not need anyone who manages a marketing team or commercials, you only need one thing: to grow.
2 different profiles
A growth hacker is not a substitute for the traditional marketing expert, nor is it better, it’s just different. Sean asked for marketing experts and got them, which is why he wrote the article “Find a growth hacker for your startup”. A growth hacker is a person whose sole goal is to grow.
Every decision a growth hacker makes is going to grow. Of course, people who work in marketing care about growth, but not in the same way. This absolute focus on growth has led to the emergence of different methods, tools and practices that simply do not exist in the traditional marketing repertoire. As time goes by, the difference between the two disciplines becomes more noticeable.
Internet changes everything
For thousands of years, a product has always been a physical asset, but now they are invisible bits that take the form of a software product. This transition is responsible for the new era of growth hackers. The Internet has given a new product to the world and also requires a new way of thinking.
For the first time, a product can create its own adoption. Facebook lets you share your product with other friends to make your experience on your platform even better. Dropbox gives you free storage if you invite a friend. A product like a sofa or a bottle of water can not do this.
The Internet has also redefined distribution. Now we have search engines that give us a way to digital business. Thanks to SEO, we can be found by people who are interested. We have gone from having highways and roads that take us to certain parts of the world to Internet paths that lead us to an even more extensive universe.
Digital business is a world completely apart from what we are used to seeing. Few resources are needed to grow in ways that are alternative to traditional, and that is why the skills needed change and everything is redefined. Marketing people have to learn how to work with APIs and engineers have to learn how to create a good user experience with the product.